What they've got, in a word, Charisma

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John F. Kennedy had it. So did Princess Diana. Michael Jordan has it now. It's the reason why millions of people adore them.


Read on to find out WHAT it is and how YOU can get it ...

They walk into a room ... and all heads turn.
They begin to speak ... and captivate everyone around them.
They shake your hand ... and instantly gain your respect and trust.
What they've got, in a word, is CHARISMA —
one of the most desirable, enviable qualities in the world.

Imagine learning that there was an incredibly valuable treasure buried in your front yard — one worth so much that it would change your life forever. Would you be interested in finding out exactly what the treasure was, and where you could locate it?

If your answer is yes, then my sending you this letter was no mistake.

You see, there really is something that valuable, exciting, and transforming in your possession — as close as your own front yard. And the map that will lead you to it is in your hands right now.

Before I tell you what this treasure is, this quick story has an interesting twist that may have powerful implications in your own life:

A young woman in England enters into a high-profile engagement at the age of 19 that thrusts her into the glare of the public spotlight. In fact, she becomes the focus of a literal media frenzy.

Awkward, shy, and mousy, she has no poise or presence at all — and the press attacks her for it.

Fast-forward 10 years. This very same woman is now one of the most glamorous, celebrated figures in the world. She shines in front of cameras and audiences alike, completely at ease. Her name is known in nearly every corner of the world, and her appeal is universal, transcending class, race, and socio-economic divisions.

Her worldwide influence has enabled her to raise tremendous financial and media support for the humanitarian causes that mean the most to her.

She is the subject of constant public discussion. And one particular quality is remarked upon, marveled at, and analyzed over and over again:her overwhelming charisma.

The woman I'm talking about is the late Princess Diana of Wales. You might remember those early pictures of her with her head down, shrinking from the cameras.

Within a few years, she transformed from that "Shy Di" into an international icon held up as the embodiment of charisma — the mysterious, magical quality that attracts, enchants, and persuades.

Yes! I want to get the extraordinary edge in life that comes from projecting a powerful, charismatic personality. Please send me Tony Alessandra's audio program The 10 Qualities of Charismatic People: Secrets of Personal Magnetism TODAY! I will save $20 off the regular price.

Nearly everyone would like to be more charismatic. After all, take a look at the people around you, and you'll notice that charismatic individuals:

• Get far more respect than the average person
• Are admired and adored, seemingly without effort
• Exude huge amounts of self-confidence and self-esteem
• Appear extremely powerful without being intimidating
• Easily get what they want, because people instinctively want to help them

But most people believe it simply isn't possible to become charismatic — that it's one of those luck-of-the-draw things you're either born with or not, like blue eyes, brown hair, or dimples.

Yet, in spite of this widely held belief, the fact remains: The woman who was at one time considered one of the most charismatic figures in the world was clearly not "born that way"!

So what happened? Well, her wedding may have been something out of a fairy tale. But Diana's amazing transformation didn't happen with the wave of a wand. And it proves something that few people realize:

Charisma is not based on genetics, I.Q., social position, or luck. Charisma is a skill. And absolutely anyone can learn and master it ... if he or she has the right information and tools.

You can LEARN to be more charismatic!

As an applied behavioral scientist, marketing strategist, and human relationships expert, Tony Alessandra has spent his career studying the different ways people interact with one another.

One thing that always intrigued Tony was this concept of "charisma." He was fascinated with the seemingly magical magnetism that some people had. And he was determined to demystify this elusive quality and identify exactly what it was about some people that made them charismatic.

So Tony began to research the lives, behaviors, and characteristics of people who were widely acknowledged as charismatic – people from all different walks of life — in order to find out if there were any qualities they all had in common.

Tony's research revealed 10 specific qualities that all charismatic people demonstrate. He was able to construct a concrete definition of charisma: the ability to positively influence others by connecting with them emotionally, intellectually, and spiritually.

Tony accomplished his goal. But in the process, he also uncovered something truly exciting. These same 10 qualities are present in everyone. Charismatic people have simply developed them to a higher degree.

You might think of these qualities as 10 glasses of water. Everyone has the same number of glasses in front of him or her, but each glass is filled to varying degrees. A truly charismatic person would have every glass filled — or nearly filled — to the brim. But everyone has access to the water pitcher! It's simply a matter of knowing where to find it and how to pour.

Once he debunked the myth of charisma, Tony set out to create a simple step-by-step system that would enable anyone to develop it. The result is an audio program entitled The 10 Qualities of Charismatic People: Secrets of Personal Magnetism.

Yes! I want to get the extraordinary edge in life that comes from projecting a powerful, charismatic personality. Please send me Tony Alessandra's audio program The 10 Qualities of Charismatic People: Secrets of Personal Magnetism TODAY! I will save $20 off the regular price.

Transform your natural assets into powerful personality "magnets"

Princess Diana is not the only person who learned the skill of charisma and used it to flourish. Many people who are commonly perceived as charismatic were not always so. Over time, they discovered and practiced certain techniques and strategies that enabled them to make the most of their natural assets and develop and strengthen their weaker attributes into effective personality tools.

These are the very same techniques you'll learn in The 10 Qualities of Charismatic People. Tony examines each one of these 10 qualities — what he calls The 10 Universal Keys to Charisma — in depth, and shares powerful, real-life examples of each one that help illustrate why it is so vital to your success.

As I mentioned before, each one of these qualities is already present within you. Quizzes, exercises, and anecdotes will help your current level of ability in each of the 10 areas. Then you'll learn amazingly simple, yet extremely effective, techniques that will help you maximize each one of these qualities to the fullest possible degree. For starters, you'll discover:

• Two powerful reality-changing techniques that all charismatic people know and practice
• How to present your ideas in a way that gets people fired up and ready to act on them
• The one conversation rule you should never break (although people do all the time, without even realizing it!)
• Seven common "charisma robbers" that can seriously detract from your image
• How to recognize the clues that instantly identify someone's personality style and how to approach them in the most effective way possible
• The one skill that will make people love you, and six secrets that will make you a master of it
• Insiders' tricks for creating and presenting a polished, dazzling speech (they'll work, even if you're terrified in front of an audience)
• How to become more flexible — a key trait of charismatic people — without conceding your wishes or seeming like a pushover
• And much, much more!

Once you've mastered the 10 keys, that magical, mysterious power that attracts people and wins them over will be yours.

It's the single most advantageous skill in the world. Now YOU can develop it!

Think of all of the circumstances in your life that involve dealing with other people — at home, at work, in all of the places you go and situations you encounter as you move through your day.

Now, imagine how much easier and more enjoyable your life will be when all of those people want to help you accomplish your goals ... want to do what you want them to do ... and want you to get your way!

From business meetings, to sales calls, to getting your kids to do their homework, to getting help from a store clerk, charisma gives you a tremendous edge in life that few people have. When people instinctively like you, support you, and want to help you, you'll triumph over the majority of life's challenges before they even arise!

Charisma is a gift you already have! Here's your chance to unwrap it.

You already have the potential to be more charismatic. I'd like to offer you the opportunity to unlock that potential, increase your "Charisma Quotient," and experience the incredible life benefits of a charismatic personality.

As a special bonus, you'll receive a seventh CD entitled "How to Become People Smart." Featuring live material recorded at one of Tony's dynamite seminars, this exciting material delves even deeper into his proven one-of-a-kind system for building trust and creating rapport, offering you super strategies you can use on the spot.

Don't wait to unleash this incredible personal power. Order The 10 Qualities of Charismatic People today!

Sincerely,

Vic Conant
Chairman, Nightingale-Conant Corporation

P.S. Charisma definitely is a magical quality. It's just not as elusive and unattainable as most people think. I urge you to accept my offer of Tony Alessandra's outstanding audio program, and discover for yourself how much easier and more enjoyable your life is when people are instantly drawn to you and instinctively want to help you.

Yes! I want to get the extraordinary edge in life that comes from projecting a powerful, charismatic personality. Please send me Tony Alessandra's audio program The 10 Qualities of Charismatic People: Secrets of Personal Magnetism TODAY! I will save $20 off the regular price.