With every pair purchased, TOMS gives a pair of new shoes to a child in need

[beckybob]

TOMS One for One Movement

TOMS simple One for One commitment to give a pair of new shoes to children in need around the world with every pair sold is revolutionizing the way consumers shop; with TOMS, shopping equals giving. TOMS One for One business model transforms our customers into benefactors, which allows us to grow a truly sustainable business rather than depending on fundraising for support. This One for One model has encouraged conscientious consumers to purchase and give more than 150,000 pairs of new shoes to children in need in just three years. By the end of 2009, TOMS will give an additional 300,000 pairs of new shoes to children in need around the world, including at home in the U.S. TOMS has also inspired other companies to implement a One for One model. Ralph Lauren now sells co-branded Polo Rugby TOMS, giving a matched pair with every pair sold. Element Skateboards has issued limited edition TOMS + Element shoes as well as a One for One skateboard, which will forever be included in their line of products. With every skateboard purchased, one will be given to a child at the Indigo Skate Camp in Durban, South Africa.It is TOMS hope that as our One for One movement continues to grow, more and more companies will look to incorporate giving into what they do.